Data Marketing Campaign Specialist

Knab is an online bank, but one run by flesh-and-blood people. We are known for being different. At Knab, you won't find men in suits who only think about sales. But people who, with the wishes of the customer under their arm, are looking for innovative solutions. We do that from wherever we feel most comfortable at that moment. From our familiar attic room, our social hub in Amsterdam or from a dune house on Terschelling. We are a diverse club of people, which is why our working language is English.  

Please note: fluency in Dutch is required for this position.  

 

The role  

In the team that is fully immersed in everything related to commerce, we are looking for a Data Marketing Campaign Specialist. As Data Marketing Campaign Specialist, you will ensure the campaigns perform in the best way and that data and marketing come together. This means you are the one with the helicopter view, who oversees all campaigns and gives advice to digital marketeers to optimize their campaigns. You create your own campaigns based on well-defined segments (from your own analysis or from your data science colleagues) and to make this all possible you will create data connections and processes with our data engineers to enrich the current segments we have. All of this is done with the goal of making communication with our customers more relevant and personal. 

 

Your work and responsibilities  

  • Advising on approaching different target groups and using different channels; 
  • Helping to set up new automated campaigns, where your focus is on data and relevance; 
  • Optimizing campaigns by analyzing data and checking where the best performance is (audience/channel); 
  • Enriching the marketing database by adding relevant data sets and improving data quality; 
  • Thinking of and setting up new data connections in close cooperation with our data engineers; 
  • Obtaining and generating useful insights from the marketing database that enable us to be even more specific to customer needs; 
  • Creating marketing analysis and reports. 

 

Your profile 

You will be successful in this role if you have:  

  • +/- 3 years' experience as Data Campaign Specialist or a related role; 
  • You are fluent in Dutch and English; 
  • HBO+/WO level of thinking; 
  • You are good at understanding a relational database mode; 
  • You can translate insights and goals into campaigns and systems; 
  • You know what is involved in setting up a new data connection and can guide and advise on this; 
  • You see opportunities when diving into a CRM database and quickly know which analyses you want to make or which new (relevant) campaigns you want to set up; 
  • Experience with data analysis (SQL) and reporting tools (Tableau); 
  • Strong analytical skills;
  • A practical and results-oriented mindset. 

 

The team  

Within Knab we work agile. You are part of a multidisciplinary team. This means that you team up with a Product Owner, Customer Journey Experts and Digital Marketeers. The Database Marketeer has a HR reporting line to the Manager Data Science.  

 

Join the Krew   

When you join us, Knab will become an important part of your life with many successes, fun drinks, great colleagues, and special moments.  

  

If you have any questions about this position or the application process, please feel free to contact us! 

Get in contact

Do you want more information? Please contact us.