Digital Marketer

Knab was founded in 2012 because we wanted to do things differently and build an online bank that is truly focused on customer's needs. We started building smart, simple, and advantageous technical banking solutions with a true human touch. At Knab, our purpose is to help our customers to 'Feel at ease when it comes to your finances. Every day." Since we are a people focused bank, we believe that our customer net promoter score (NPS) is an important indicator of how we are doing.  

For an online bank it is our focus to design interesting digital campaigns to generate new customers, maintain our current customers and adding value to our current customers by (cross)selling products that fit their needs. We are looking for a digital marketeer with experience in customer base management, with focus on content and e-mail. Are you an enthusiastic team player with top of the bill content- and e-mail marketing skills? Then we have an interesting job for you! 

Briefly 
As a digital bank, we communicate with our customers via digital channels like e-mail and in-app messages. As a digital marketer you are responsible to initiate and create e-mail and in-app campaigns (including building specific landing pages) for our customers about our banking products. You will monitor and analyze campaigns and set up a/b tests to achieve the best result. Besides that, you create the content needed for these campaigns. Constantly adapting and optimizing results is something that you get a lot of energy from.  

To be more specific:  

• You are responsible for communication towards our customers about our banking and partner products;
• Set up campaigns for new products and services; 
• Set up campaigns for reach new audiences for cross and up sell;
• You make sure we measure impact of the e-mail and in-app campaigns and continuously test and optimize based on data; 
• You can write attractive content yourself for these campaigns that activates our customers;

As you already know, customers are the most important for Knab. Out of this train of thought you must also think and work. 

The Team  
You will be working in the commercial team within the Value stream Daily Use. A young, fresh, and result-driven team that consists of six colleagues. Four Digital Marketers, one Customer Journey expert and one Commercial product owner. You will be the 7th colleague joining this team. Together, you are working day in day out to reach the targets on inflow, cross-sell, churn and NPS. Your role will focus on adding more value to our current customers, by cross-selling products that match the need of our customers. 

Your Profile 
We expect you to be most successful in this position when: 

• You have 3+ years of experience in e-mail, direct marketing, CRM- and database management and like to write the content by yourself 

• You have experience to work with campaign management platforms, preferably Canopy 
• Fluently speak, write, and read English and Dutch. 
• Have the right 'let's do this' energy to reach clear results, with a sense of humor 

If you have any questions regarding this role or the process, please feel free to reach out to us. We don`t collaborate with third parties to fulfill this role.